Farmer and Influencer’s Cosmic Crisp Adventure
Kait Thornton, an influencer and farmer, shares with us her journey into the apple industry, specifically focusing on the introduction of the Cosmic Crisp apple variety.
In this podcast episode, Kait discusses the challenges and rewards of bringing a new apple to market, the reasons behind creating the Cosmic Crisp, and the unique aspects of growing it in Washington. She emphasizes the collaborative effort involved in launching a new apple variety, involving not just her family farm but the entire tree fruit industry in Washington State.
Kelsey and Kait also discuss her social media journey, starting at the age of 17 and growing her following on platforms like TikTok and Instagram. Kait offers advice to aspiring influencers, emphasizing the importance of authenticity, belief in one’s message, and staying true to oneself. She also shares her experiences with brand deals and the challenges of determining fair compensation in the influencer space.